Only a few months ago I was highlighting the authoritative work of Dr. Joseph Coughlin and Dick Stroud:
Two Experts, One Superb Article, One Superb Presentation
Each is worth its own post here – but we’re living in an era of austerity, so…
Now they’re at it again (or, they never stopped and I’ve been asleep):
And Marc Middleton continues blogging for The Huffington Post. This one is about marketing and advertising:
Stalking the Boomer Consumer
If you are trying to market to Baby Boomers as a whole, you are destined for failure. Baby Boomers are not a whole. They are a highly diverse, highly fragmented group of people born between 1946 and 1964.
I’ll have to do something impressive one of these days.