15 November 2006

Marketing to Boomers

Ruth Solomon of The Sun-Times News Group covered The Boomers and Beyond Business Conference in Chicago that I spoke at last month. Ms. Solomon does a wonderful job summing up what happened there. Read her piece about it:
Marketing to Boomers

People 45 and older make up 77 percent of the drug market ($43 billion) and 53 percent of the new-car market ($107 billion), said Linda Fisher, director of national member research for the AARP, the advocacy organization for older and retired Americans. And the 50 million Americans in the 60-plus market spend more than $1 trillion a year, she said.

1 comment:

  1. Great data. This is one major area of marketing I am very interested in. The 'boomers on average are highly educated and have approx.$45,000 in disposable income per/yr. In addition, they are more interested in quality than price.~rick


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