I've written about this before.
And even before that.
So they're buying lots of toys (and more serious gifts) for their grandchildren. Check out this piece by David Kaplan of the Houston Chronicle:
Grandparents spend an average of $500 a year on each grandchild, collectively $30 billion per year, according to an AARP study.But the real person all over this is Christine Crosby of GRAND Magazine.
"This is the first group of seniors that's embarrassed to have an AARP card," noted Carol Rehtmeyer, president of Rehtmeyer, a toy design, development and manufacturing company … "They're from the rock 'n' roll generation, and embrace spontaneousness and fun," she said. "Boomers think their grandkids are too programmed, and they're looking to stir things up."
Read a recent press release about GRAND.