27 November 2006

Boom Time

I was interviewed recently by Matt Histand, Senior Editor of The Advertising Specialty Institute's Counselor Magazine:
ASI (Advertising Specialty Institute®) is the largest media and marketing organization serving the advertising specialty industry, with a membership of 22,000 distributor firms (sellers) and 3,300 supplier firms (manufacturers).
For fifty years, Counselor™ has been the leading source of news in the promotional products industry. The unique position of ASI in the marketplace gives our editors and reporters an unmatched perspective, and that translates into the most insightful and readable magazine in the industry.
Matt put together a very good piece about (you guessed it) advertising - along with a list of what Baby Boomers might like when it comes to promotional items:
Boom Time
Baby Boomers start turning 60 this year, but they show no sign of slowing down. As a group they control an estimated $2.3 trillion in annual spending power and the next chapter in their lives will bring about tremendous change and opportunities for advertisers.
Other good pieces include an interview with Colin Powell and one about the value of older employees.

Last year I was interviewed by Counselor's sister publication Advantages Magazine for its feature article, Boomers Beyond:Marketing to a 50-Plus Audience:
Advantages is written to inspire and motivate promotional products sales professionals. Each monthly issue is packed with sales-friendly product showcases, dependable ideas, proven sales tips, and helpful case histories.

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