
Nine out of ten points made and 'new insights' revealed are in my book Advertising to Baby Boomers (June 2005, Paramount Books) and/or can be found on this blog. Many of these same points are also discussed in Brent Green's Marketing to Leading-Edge Baby Boomers — and if you've kept up with Matt Thornhill's Boomer Project.
Again, nothing much new here - but for a quick, skeletal 'Cliff Notes' version, give it a read.
A 2nd Edition of my book (probably in paperback) with four or five new chapters and much updating will be available in early 2007.
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