Here's another 'same old, same old' article in the December 2006 edition of CRM magazine.
Nine out of ten points made and 'new insights' revealed are in my book Advertising to Baby Boomers (June 2005, Paramount Books) and/or can be found on this blog. Many of these same points are also discussed in Brent Green's Marketing to Leading-Edge Baby Boomers — and if you've kept up with Matt Thornhill's Boomer Project.
Again, nothing much new here - but for a quick, skeletal 'Cliff Notes' version, give it a read.
A 2nd Edition of my book (probably in paperback) with four or five new chapters and much updating will be available in early 2007.
Post a Comment
Note: Only a member of this blog may post a comment.