It's a funny game, advertising. Few want to get serious about targeting those with the money - the older age brackets - which gives the network with the young guns a handy position.They used to follow our leads in marketing, ape our advertising. Now, we'd be in better shape economically if we started following and aping them.
But it will change when the advertising herd does start a meaningful migration to older folks.
23 September 2005
Younger audience near its use-by date.
Simply put, they are ahead of us. Us meaning the U.S., they meaning the U.K., Australia, France, Canada.Here's a piece by Paul McIntyre in The Sydney Morning Herald. Excerpt: