Too Unhip To Understand

I always like reading pieces about advertising and Baby Boomers by people who are not in the marketing/advertising industry. They don't pontificate (like yours truly) and simply call'em as they see'em.

Here's someone I wrote about a few months ago.

This month, Paul Briand's Too Unhip To Understand offering in his Boomer Angst!!! column is a droll, tongue-in-cheek take on commercials. He doesn't 'get' them - and certainly doesn't go out and 'get' the products advertised.

But Mr. Briand, although he pretends not to be, is a rather hip character. If you do click this link to his article, he'll start rapping. Right outa' your computer.

I thought only twenty-somethings in Nikes could do that.