20 September 2005

"Follow the boomers, follow the bucks."

How refreshing to read about a fellow who (in contemporary parlance) gets it.

Bob Hastings is the CEO of the Rockland-Thomaston Area Chamber of Commerce in Maine — and he's not thrilled with his state's advertising campaign for tourism. Read Tom Groening's piece in the Bangor Daily News:
Using a photograph of a twentysomething Lycra-clad man climbing the rock face of a mountain to sell a Maine vacation is just wrong, Bob Hastings believes.
The "real Maine," Hastings argues, is a place where couples in their 50s might have breakfast in a downtown diner and hear lobstermen gripe about the fishing in the next booth.
Mr. Hastings also grasps the importance of the internet and how Baby Boomers use it.

What impresses me the most is that Bob doesn't need to read my book — or any other books about marketing/advertising to Baby Boomers. Fortunately (for Yours Truly and my publisher), not too many people are as on top of things as Mr. Hastings. And even if they happen to be as smart, they're often intimidated by ad agencies' youth-only agendas.

After reading this profile in The Angelis Press by William Lannon, I'm guessing that not much intimidates Mr. Hastings.

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