26 September 2005

Upcoming Baby Boomers Marketing/Advertising Conferences

This week (Sept 28-29) is the Baby Boomer and Senior Marketing Conference in Sydney, Australia:
Understanding An Ageing Generation With Youthful Attitudes To Create Intelligent And Non-Patronising Communication Strategies
Kevin Lavery and Gill Walker will be presenting.

Swinging 60s & Baby Boomers Series (Nov 3-4) in London, England:
A two day, separately bookable extravaganza illustrating the latest trends in the 50+ market.

The Segmentation Forum will address the debates around the latest innovations in strategic 50+ Segmentation & The Media Consumption Forum will provide the answers to your most pressing concerns regarding the behaviour forming 50+ media habits.
Among the presenters will be Dick Stroud.

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