30 May 2005

Turmoil reigns at Mitsubishi

Here's a fellow who doesn't need to read my book. Good for him.

From AutoWeek a few weeks ago:
Executive departures overshadow launch of redesigned Eclipse … Some say (Dave) Schembri butted heads with the marketing department over how the Eclipse should be marketed. They say market studies showed the car should be aimed at men ages 25 to 40. But Schembri argued for courting baby boomers, too, they say.
And a week or so later, it's obvious that Mr. Schembri won:
The primary target customers are singles and married couples aged 25 to 35. The secondary customers are baby boomers with older children and empty nesters looking for a personal car.

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