Here's a piece I penned for Broadcasting & Cable Magazine -- thanks to Len Stein of Visibility and Editor/Publisher P.J. Bednarski. It's about Baby Boomers and infomercials. Actually, the article is a mini-version of a chapter from my book.
Len is an independent PR professional — and did a great job promoting Advertising to Baby Boomers. Paramount Books is one of his clients. Because of Len, advance reader copies and some first editions are in the right hands -- so we'll see what happens...
(BTW, I didn't come up with the title of the B&C piece. You can talk fast to Baby Boomers. Just make sure to enunciate....)
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
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