29 May 2005

B&C Article

Here's a piece I penned for Broadcasting & Cable Magazine -- thanks to Len Stein of Visibility and Editor/Publisher P.J. Bednarski. It's about Baby Boomers and infomercials. Actually, the article is a mini-version of a chapter from my book.

Len is an independent PR professional — and did a great job promoting Advertising to Baby Boomers. Paramount Books is one of his clients. Because of Len, advance reader copies and some first editions are in the right hands -- so we'll see what happens...

(BTW, I didn't come up with the title of the B&C piece. You can talk fast to Baby Boomers. Just make sure to enunciate....)

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