29 May 2005

Nobody Wants a Geezer

I'm not a big promoter of Baby Boomers as victims simply because we're being ignored by most advertising and marketing. The word victim should be used to describe real victims.

But I do think it's dumb (read "bad business") to dismiss such a vital, affluent, and huge consumer demographic.

However, here's a fellow who feels a bit like he's a victim. He says he's not a Baby Boomer - missed it by a few years - but the fact is that the rise of births actually started in 1943. So he's one whether he likes it or not.

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