Sometimes I think advertising odd.
Lately, Baby Boomers are all in black & white. Here’s a spot for Sprint cell phones – and it’s obviously targeting boomer technophobes (although I’m not convinced that this is a crucial market):
I already talked about this one in a PowerPoint presentation:
(Click the pic for the video)
A Lipitor spot:
(Again, click the pic.)
Print ads aren’t immune to this ashen epidemic:
I’ll admit that some of the above ads are wrapped in broader campaigns produced in black & white. Even so …
For many years we’ve been portrayed as immature, vapid middle-aged folks who think we’re still teenagers living in the The Sixties. Mad Ave’s new take on us is that we’re merely characters in a handful of Woody Allen movies.