25 October 2008

Boomers in Black & White

Sometimes I think advertising odd.

Lately, Baby Boomers are all in black & white.  Here’s a spot for Sprint cell phones – and it’s obviously targeting boomer technophobes (although I’m not convinced that this is a crucial market):

I already talked about this one in a PowerPoint presentation:


  (Click the pic for the video)

A Lipitor spot:


(Again, click the pic.)

Print ads aren’t immune to this ashen epidemic:


I’ll admit that some of the above ads are wrapped in broader campaigns produced in black & white.  Even so …

For many years we’ve been portrayed as immature, vapid middle-aged folks who think we’re still teenagers living in the The Sixties.  Mad Ave’s new take on us is that we’re merely characters in a handful of Woody Allen movies.

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