----- Original Message -----
To: nyrenagency
Subject: Keep Preachin'
Keep preachin' brother because some still refuse to hear.
My students presented a campaign geared to baby boomers to a group of judges at the National Student Advertising Competition. When we mentioned your book as proof that boomers don't like flashy ads, some 25-year-old copywriter/judge from **** West told them, "I can't believe boomers don't like slick ads."
So, keep preachin' and maybe they too will one day hear.
B*** A********, Asst. Professor (at a major university in the northeast)
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
10 November 2008
Keep Preachin’
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