20 November 2008


mzMedia mogul Moses Znaimer seems to have taken over all things Boomer in Canada. He’s even renamed them. They’re now Zoomers.

The number of business and media outlets that are Znaimer/Zoomer-centric is quite impressive, and worth visiting. There’s a classical music station, a magazine, a Zoomer social network, a Zoomer university, a Zoomer consumer show ……. oh, I’m getting tired. Just click the pull-down menu on top of this page for the complete list. 

Zoom The first time I heard the word Zoomers many years ago it referred to folks using these things, racing around and having fun. So that’s what sticks in my mind. I can’t shake it.

Would a Boomer/Zoomer media empire play here in The States?  Maybe not.  We’re too diverse, unwieldy, eclectic. However, if someone wants to bankroll me for ten or twenty mil, I’ll be happy to put one together.

I’ll even change my name to Chuck Znyren.

Brent Green has a good take on it all.

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