A blog post collection from a few months ago:
AARP Is All New Redux
AARP is ‘rebranding’ itself for the umpteenth time ...
One of those posts:
02 April 2013
AARP Is All New Redux: Part III (The Magazine)
There is a slow overhaul of AARP Magazine going on, no doubt for the better ... Myrna Blyth, former editor/publisher of a slew of top-notch magazines (Ladies’ Home Journal, Family Circle, More, and even more) is now Editorial Director of AARP Media. AARP can’t do much better than that.
Now there’s news about the overhaul of AARP Magazine:
Bob Love Named AARP Editor-in-Chief
Monday, June 10, 2013
Robert ("Bob") Love, whose 20 years at Rolling Stone culminated in leading the biweekly to two National Magazine Awards while managing editor from 1998-2002, was hired June 4 as AARP editor-in-chief. Upon his June 24 start, Love will oversee all editorial content creation and management for the bimonthly AARP, which goes to 22.7 million members of the namesake organization originally formed to serve retirees…During his career, he has worked with such distinguished writers as T.C. Boyle, P.J. O'Rourke, Scott Turow and the late Hunter S. Thompson.
Looks like chunks of the magazine might become relevant, irreverent, entertaining.
P.S. That NostraChuckus is pretty good, ain’t he?