It’s not all austerity and economic upheaval across the pond. There are some folks promoting optimistic, practical approaches for sparking business growth:
The Mature Marketing Association
We believe that Europe's ageing population presents a unique set of marketing challenges and opportunities which, if addressed correctly, will benefit both business and consumer.
Influencing the formation of MMA was The New Millennium Tales – a collection of boisterous, savvy narratives and essays corralled by Kevin Lavery. The title is on The Advertising Educational Foundation’s ‘Must Read’ List.
Many marketing/advertising outfits in the U.S. and around the world are MMA International Partners.