14 May 2013

Mature Marketing Association

It’s not all austerity and economic upheaval across the pond.  There are some folks promoting optimistic, practical approaches for sparking business growth:

The Mature Marketing Association
imageWe believe  that Europe's ageing population presents a unique set of marketing challenges and  opportunities which, if addressed correctly, will benefit both business and consumer.

imageInfluencing the formation of MMA was The New Millennium Tales – a collection of boisterous, savvy narratives and essays corralled by Kevin Lavery.  The title is on The Advertising Educational Foundation’s ‘Must Read’ List.

Many marketing/advertising outfits in the U.S. and around the world are MMA International Partners

Bookmark the MMA web site.

Official Launch: June (2013)