Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
06 May 2013
Donna Highfill: Making Incontinence Cool
Over on Huffington, Donna Highfill pens a funny, trenchant piece about advertising/marketing incontinence products:
Making Incontinence Cool … Let's face it, if a person in their golden years doubles over in a public place and announces, I'm wetting my pants, most people vacate the area as quickly as possible. If we have wet marks on the back of our pants like that toddler, nobody smiles and says, Aw, bless his heart.
I toss up a comment with a link to a short presentation from 2012:
… Let's face it, if a person in their golden years doubles over in a public place and announces, I'm wetting my pants, most people vacate the area as quickly as possible. If we have wet marks on the back of our pants like that toddler, nobody smiles and says, Aw, bless his heart.
