06 May 2013

Donna Highfill: Making Incontinence Cool

Over on Huffington, Donna Highfill pens a funny, trenchant piece about advertising/marketing incontinence products:

Making Incontinence Cool
image… Let's face it, if a person in their golden years doubles over in a public place and announces, I'm wetting my pants, most people vacate the area as quickly as possible. If we have wet marks on the back of our pants like that toddler, nobody smiles and says, Aw, bless his heart.

I toss up a comment with a link to a short presentation from 2012: 

I don't need it, but I'll try it on for charity.

Donna Highfill responds.

Make sure to zip through all the comments trailing the article.  Ms. Highfill certainly hits a nerve.

More Huff Posts from Donna Highfill.