07 April 2010

The Nothing Much New To Report Report

Good stuff, but if you’ve paid attention you’ve seen it all before.

News Flash #1

In social dealings, being older is being wiser
image … Researchers led by Richard E. Nisbett of the University of Michigan found that older people were more likely …  to recognize that values differ, to acknowledge uncertainties, to accept that things change over time and to acknowledge others' points of view.

Moldy posts of mine:

Baby boomers are smarter than you think

We have seen the future, and it is old and cool and wise.

People generally get better.

image Q: Do you find you’ve become more creative as you’ve gotten older?
Oh, yes. I’m much, much better with creative things—people generally get better. They just know more.

aarpmagQ: Your mind certainly seems to have stayed fertile.
Yes, but what’s really important is humor—the way you see through things. And I don’t mean just “Ho, ho, ho!” but real irony about the diabolical nature of things. If you don’t have that, you just collapse.

What Kind of Genius Are You?

2010: The Year of The Baby Boomer Brain

Aging Brain Less Quick, More Shrewd

News Flash #2

image Annoyed With Retail Service, Women Are Buying Their Clothes Online
by Stephen Reily
Thirteen percent buy clothes ONLY online, while 2 out of 3 do at least some of their clothes shopping there.

Crumbling, musty posts (the first from 2005):

The Very Secretive Forth & Towne
There are so many ladies I know around my age who've stopped going to malls, stopped physically shopping for clothing (they pour over catalogs and/or order online) because there isn't much out there for them.

imageForth and Towne R.I.P. Redux
There is the persistent rumor afoot that the last thing a women of a certain age wants to be is "ghettoized." 
Carol Orsborn

imageDemand for older models grows
In September, J.Crew will introduce an online section within its Web catalog that features 58-year-old Los Angeles model Pia Gronning ... The sundresses will be the same, but the styling will be more age-appropriate and sophisticated.

Chico’s and Younger Women
Spotlight blames Mr. Edmonds for the retailer's missteps, including turning off Chico's core baby boomer customers by trying to reach younger women…

image The Forgotten Market Online
All of this would be OK if it were not for the facts. 45-54 year olds spend twice as much online as their daughters. Not surprisingly the average age of an online customer at Saks.com … is 42.

News Flash #3

image Boomers: Smartphone’s Next Mass Audience
Approximately 80 million Baby Boomers, with nearly $4.6 trillion in buying power by 2015, will be the tipping point for the smartphone market.

It never had a dust jacket – but that’s OK.  Now all the copies are turning to dust.

The pull quote on the cover (Published 2005):


“It will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology marketing. There’s a simple reason for this. We have the money to buy this stuff. Experts say we’ll continue to have the money for at least the next twenty years. Write us off at your own peril.”

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