To: nyrenagency (at) gmail.com
Subject: Baby Boomers - A South African Perspective
A Baby Boomer myself, I have for many years contemplated to further my post graduate studies. I live and work in Johannesburg, South Africa. Reading on the internet about you and the work you have done on advertising to the Baby Boomers have really motivated me to follow my dream and to submit a research proposal on this subject to my local university. I first graduated in 1976 with my very first job at an ad agency in Johannesburg. In and out of advertising over the years of rearing a family, I now have the time to pursue my studies again. I have mainly had a career in media strategy and implementation.
My first step is going to be to order your book, Advertising to Baby Boomers on-line and start with a comprehensive literature overview. Hopefully this topic will bring me the meaningful field of study I have been in search of for many years. I will have to find out what has been done in South Africa that is relevant.
Any thoughts on attempting a study on Baby Boomers from a South African perspective will be much appreciated.
I emailed Tertia this link (from a 2006 blog post):
Managing age diversity in the advertising industry
Do people working in ad agencies lack emotional intelligence, because their average age is lower than in traditional organisations? Paula Sartini explores the issue of age in the advertising industry in this paper.