Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
I had a good chat today with Libbye Morris. She’s writing a piece for the Selling To Seniors web site.
Forget about what I said (we’ll find out in May). I asked Libbye if she was offended by advertisements targeting Baby Boomers. She replied: No, I’m not offended. I feel ignored.
That sounds about right.
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