I saw it a few weeks ago, knew it was something exciting - but was otherwise occupied and simply bookmarked it. Since then, colleagues Brent Green and Dick Stroud have jumped all over it:
Arjan in't Veld, a young Dutch man, and the Future of Boomer Magazines
Sometimes it takes getting out of our own country to encounter new ways of experiencing being Boomer through media, as has this new online journal taken some very creative steps toward envisioning a 50+ magazine for the future.
This is worth 10 mins of your life
The magazine is in Dutch, not surprisingly, but you can still appreciate its excellence. Real ground breaking stuff.
What they’re talking about:
I’ve always wanted to publish an edgy, dense, contemporary magazine for Baby Boomers – eschewing the typical fodder: grinning pod-people on beaches, empty self-help silliness, stories about how to look younger but you really won’t, medical breakthroughs that really aren’t, etc.* Arjan has done that and more. I never envisioned the multimedia possibilities. Kudos, Mr. in't Veld.
And I’ve never been a fan of the software used to transform print mags into online PDFs or whatever they are – with phony ‘page turning’ widgets and silly sounds. Arjan and his crew did it right. There is a small page-turning gizmo on the front cover so you know it’s a magazine and will be presented as such (linear, horizontal) – but after that you get beautifully designed single-page layouts specifically for the web and/or the iPad and Kindle. Ennu would also look pristine on a flat screen TV.
Criticisms? Pure nitpicking: Maybe I’d bump up the fonts a bit, not overuse italics, and think a little about text over busy backgrounds.
So scamper through ennu. It’s amazing how you can enjoy something without understanding any of it.
Then imagine if you could …
* There are a few beaches and whatnot in ennu – but I think they’re mostly advertisements.
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