International Advertising/Marketing Techniques Targeting Baby Boomers
Special Thanks to Gill Walker of Evergreen Marketing for emailing me great stuff from Australia, Dr. Florian Kohlbacher for sharing a yet-to-be-released white paper on advertising in Japan, and Maxime de Jenlis of Bayard Presse for shipping copies of Notre Temps and PLUS Magazines from France, The Netherlands, Germany, Belgium, and Spain so I could scan ads from all over Europe.
If you can’t make it to Istanbul, you’d better be here instead:
What’s Next? Boomers Business Summit
Plenty of blogging when I return.
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