Aging Brain Less Quick, More Shrewd

NPR’s Michelle Trudeau’s intriguing piece:

The Aging Brain Is Less Quick, But More Shrewd
For baby-boomers, there is both good news and bad news about the cognitive health of the aging brain.

I’ve blogged about Dr. Gary Small a few times (and read two of his books):

My Brain, Your Brain, iBrain

my virtual hand slapped

Your Brain on Games

All this fresh info is now a slide in my presentations, with bullets (and citations):

When sculpting a campaign targeting Baby Boomers, remember …

We are good at:

•  complex reasoning skills
•  anticipating problems and reasoning things out
•  empathy, having the ability to understand the
   emotional point of view of another

But also remember:

•  our reaction time is slower
•  it takes us longer to retrieve information
•  we’re not very good at multitasking (but if you read the  
   research, younger folk aren’t half as good at multitasking
   as they think they are).

Don’t forget to listen to the 3 1/2 minute piece.