My business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
Wrapping up - video and slide grabs from my presentation covering the United States, Australia, New Zealand, and Asia:
Special Thanks to Dr. Florian Kohlbacher for sending advertising and academic material from Japan.
Back From Istanbul: Part One
Back From Istanbul: Part Two
Back From Istanbul: Part Three