Lots of juicy seminars and events coming up in the first few months. Some picks:
The "New Deal" for Selling in the New Decade
Just in time for the new decade, a "New Deal" is emerging in marketing and sales of 50+ communities. Learn how experts are redefining the "4 Ps" of marketing as they apply to the over-50 set: People, Process, Pursuit and Purchase.
In April, Mary Furlong and Brent Green are booked at the Florida Boomer Lifestyle Conference:
Mary is the Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business. Before launching MFA, Mary founded the nonprofit organization SeniorNet in 1986 and ThirdAge Media in 1996.
Brent Green is a marketing communication strategist, creative director, copywriter, author, speaker, trainer and consultant with focus on generational marketing. He is author of Marketing to Leading-Edge Baby Boomers.
The Full Nest Syndrome: Boomers Supporting Adult Children in a Down Economy
Join a panel … including Carol Orsborn and other experts on the Sandwich Generation, to learn how Boomers are now coping with both their parents and their children's finances and the boundaries they are setting.
Of course, there’s the potent What’s Next Boomer Business Summit on March 19th. I won’t make it this year. But I have an excuse. Also on March 19th, in Istanbul: