27 July 2008



ActiveAge.org is a virtual think tank and consortium of organizations involved with aging issues in The U.K. - specifically Scotland. 

My book Advertising to Baby Boomers has been selected as a reference.  It's in heady company.

Read about ActiveAge - and it's connection to the work and philosophy of Dr. Joseph Coughlin.

While much of the content is password protected, click around the site.  There are a dozen or so PDFs available to the public.

And minutes after I post the above - a fun, fascinating interview with Dr. Coughlin pops up on The Boston Globe web site:

Answers on Aging


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