I’m always digging up the same old dirt. Sometimes it’s other people’s old dirt, sometimes it’s my old dirt. The funny thing is that it’s always fobbed off as new dirt.
New Dirt:
Boomers are Driving a New Entrepreneurship Boom
Contrary to what most of you might guess, the highest rate of entrepreneurial activity over the last few years is not Gen-Y young upstarts, but Baby Boomers in the 55-64 year age group.
Old Dirt (culled from the Introduction to my book ©2005):
New Dirt:
The Unretiring Kind: Boomers Gear Up for Second Careers
This year the first wave of Baby Boomers hits the 65 mark. In the past, age 65 was like the red line on a car’s tachometer that warned you when you neared the engine’s maximum recommended revolutions. When the needle tapped the red line, it was time to back off the throttle and begin to slow down. And retire.
The Boomer cohort, some 79 million strong, doesn’t see it that way.
Old Dirt (again, from my book):
New Dirt:
Baby boomers save at Preferred Hotels
A study conducted by Preferred Hotel Group found that baby boomers, that is, people born between 1946 and 1964, want to take their travel experiences to a new level, where experiential, active and thematic travel is at the top of their lists. Not willing to be relegated to a bus tour, the 77-million-strong U.S. baby boomer generation is proving they are young-at-heart with a passion for active experiences in global destinations.
Old Dirt (again, from my book):
Maybe I should bury copies of my book and let other people dig’em up.
In spite of the fact that hundreds of millions of people around the world have Facebook accounts, the ability of the social network to drive revenue for eCommerce businesses continues to remain elusive. eBusiness professionals in retail collectively report little direct or indirect benefit from Facebook, and social networks overall…
No more scratching my head and being completely baffled by social media marketing experts telling me that consumers want to talk about products, have online conversations about toilet paper or whatever – and have even more conversations with the manufacturers of products. What an odd, insulated view of advertising and marketing.
