01 April 2010

The International Mature Marketing Network

IMMN (International Mature Marketing Network) has buffed its site:

image IMMN is a non-profit consortium of marketers, advertisers, agency execs, manufacturers, publicists, media, academics and researchers focused on the 40+ consumer, a market of growing size and influence around the world.

I’m an Advisor – and in pretty good company.  A surprise is that I’m also a Thought Leader

Thought Leadership
image All of IMMN’s Board Members and Advisors are hugely active in the 40+ marketing space. Not only are there books in the making, speaking engagements to hold, business consultancies happening, television appearances being taped, and tweets being tweeted, but there are many popular and informative blogs being updated as we speak.

Your Thought Leader’s Thought For The Day: Think about joining.

30 March 2010

Brand Burner and Boomer Basher

image There’s this fellow in England.  A few years ago he wrote a book about burning his clothes because they were famous brands, and wondered if this would cause him to have some sort of identity crisis. He’s an odd chap, as they say.
image

I’m having the same issues – but for opposite reasons.  I dress in and buy only generic, store brands.  I’ve lost my identity.  Oh, for some Genuine Levi’s®, a packet of Bayer® Aspirin, and a bottle of Heinz 57® Ketchup!  I’d finally feel like myself again.

Back to the brand burner: I guess he needed a follow-up project with another scapegoat – so his new tome trashes Baby Boomers.

I kidded around about boomer-bashing way back in 1997, deciding it was all silly stuff (although ageism isn’t). 
The problem is this: I keep getting emails from people because they’ve read this fellow’s blog promoting his boomer-bashing book – and everyone says he quotes me.

I finally tracked down the alleged quote – and I never said any of it.  Not in my book, not on my blog, not anywhere.

I googled the quote and all I came up with was his blog:

image
I don’t own the phrase Advertising to Baby Boomers.  I’ve seen it a few places other than my own writings.  But I did coin it in 2003, it’s the name of my book and blog and usually the theme of my speaking/consulting gigs, so I am very much associated with it – like David Wolfe is with Ageless Marketing, Dick Stroud with Age-Neutral Marketing, and Brent Green with Marketing to Leading-Edge Baby Boomers.

To set the record straight – this odd fellow either made up the quote or found it somewhere else – obviously in a place that is ungoogleable. 

That doesn’t mean I haven’t had plenty to say on the subject:

image Me vs. We
Me vs. We Redux
Me vs. We Redux Redux

Len Steinhorn and Brent Green talk at length about this scapegoat phenomenon.  Dick Stroud doesn’t think the chap who wrote the boomer-bashing book really believes what he says.

I hope for his sake that this sad sack doesn’t have any more identity crises. First his clothes go into the bonfire, then copies of his books will for sure – and next he’ll jump in. 
It won’t be pretty. 

But looking on the bright side, at last he’ll finally be rid of the most noxious brand of all – his Personal Brand.

29 March 2010

Meet Us Today

NostraChuckus has never been a big fan of a financial company’s advertising.  He thinks the me-too is likewise quite creepy.

advbb The links above are from 2005, 2006.  In 2007 the updated edition of Advertising to Baby Boomers was released.  Those campaigns were mentioned, and a mock campaign was devised to show how the Near-Great Prognosticator might do it:



image
In 2010, the Soothsayer sees this:

NostraChuckus Coincidence? Magikal Conjuration?

You decide.
_____

Your Financial Advisor Is Not The Pillsbury Doughboy

27 March 2010

Back From Istanbul: Part Four

image Wrapping up - video and slide grabs from my presentation covering the United States, Australia, New Zealand, and Asia:

United States 

 


 

 

 

 

 

 

 

 


image 

Australia/New Zealand

Asia/Japan

 image

Special Thanks to Dr. Florian Kohlbacher for sending  advertising and academic material from Japan.
 image

 

 
image

 

 

 

 

 

 

 


image

Back From Istanbul: Part One

Back From Istanbul: Part Two

Back From Istanbul: Part Three

26 March 2010

Back From Istanbul: Part Three

istanbulchucksmall A few of the European ads and graphics used in the presentation:

United Kingdom 

Standard-Life


 

 

 

 

 

 

 

 

 

image

 













France

image

 

image

 


Germanyimage

 


Belgium
 

image

Click graphic: image

imageThe Netherlands

image 

image

 

image

 

 

 

 

 

 

 

 image

Spain

image

image

 

 

 

 

 

 

 

 

Norway

image

image

 

 

 

 

 

 

 

 

 

image_thumb2 Back From Istanbul: Part One

Back From Istanbul: Part Two

Back From Istanbul: Part Four