17 January 2006

Baby Boomers Housing Market Primer

Here's the perfect, up-to-date primer for the Baby Boomer housing market: an article by Harold Bubil of the Sarasota Herald Tribune about The International Builders Show in Orlando last week:
The standard retirement community concept -- a cluster of senior housing out in the countryside, often behind gates -- is being altered. The emerging trend in 50-plus housing is to build it in business hubs and commercial centers. These consumers "want to be connected to life outside their own communities and don't want to have to drive to get to shopping and entertainment. Connection to the larger community is essential," according to an NAHB report.
I'm slated to speak at The NAHB Building for Boomers & Beyond 50+ Housing Symposium 2006 in April. Haven't signed the contract yet, but I probably will…

13 January 2006

Baby Boomers Burst Online

Tessa Wegert's piece on Click Z about a Burst! Media study is a good one - although there's nothing much new here if you've been keeping up with the Baby Boomer online demographic curve:
Three of five adults 55 years and older, known to be the heaviest consumers of offline media such as newspapers and TV network news, say they use the Internet more today than they did a year ago. This data is supported by com Score Media Metrix research, which finds the number of online adults aged 55 and older grew by 20 percent to reach over 27 million in 2005.
Tessa is an entertaining business writer. Not surprisingly, I found her anecdotal research more compelling than all the numbers. For example, she tells a story about her mother-in-law giving the 20 and 30-something youngsters in her family Logitech video WebCams for Christmas, then announcing:
"Now we can all iChat together and see each other wherever we are … Later, I'll show you all how to set it up."
Technorati Tags: ; ;

11 January 2006

U.S. Census Bureau Facts About Baby Boomers

The U.S. Census Bureau has stats about Baby Boomers bundled in a recent special edition of Facts for Features:
Staying Young and Fit
Number of fitness and recreation centers nationwide in 2003. These are good places to visit on a regular basis for boomers who are trying to become or stay physically fit.
Facts for Features is offered to the press - but anybody can take advantage of the information and downloads.

09 January 2006

Welcome to your 60s, boomers!

I'm sick of it. All this slop about Baby Boomers turning sixty. If I hear that Ameriprise guitar player do his weird, wimpy Happy Birthday thing more time, I'm going to puke.

I wish I could be wittier about this, but I can't. Because all I want to do is puke.

If I weren't a Baby Boomer, I'd hate them. Thanks, media and press.

Although I am looking forward to a scholarly take on the subject from Leonard Steinhorn and his book - the one with the trouble-making title. It's trouble-making for a reason, no doubt.

But please - no more 'they're turning sixty' Baby Boomer stuff in the press, ok?

However, if you must read one article (or another one), read this one. It's by Meg Heckman of the Concord Monitor:
When reflecting on their lives thus far, many boomers interviewed invoke the memory of their parents, calling them "the greatest generation" and speaking humbly of their achievements. But they're no less proud of their own very different accomplishments.
Now let's put a stopper in it.

P.S. And even if you love the guitar player, read this.

02 January 2006

Amazon Connect

Amazon.com has launched a pilot program of blogs by selected authors: Amazon Connect.

I jumped into the fray a few days ago. My guess is that blogging about your book will eventually become available to all authors.

I like it because the blog is featured prominently on the book detail page (scroll down). Good marketing by Amazon.

Technorati Tags: ; ;