There are hundreds of lists of things only Baby Boomers will remember. I stumble upon a new one every month or so.
The latest one from Good Housekeeping:
Usually, some Baby Boomer puts these lists together. This time, no. So there are anachronisms and cognitive dissonances every which way - telephones, gas stations, cars from the 1930s and 1940s, and so on. For example, the picture above is captioned:
Whether it was The Beatles or the Beach Boys, people born in the '50s definitely remember buying their first vinyl record and listening to it over and over again.
Hmmm. That’s not quite the way I remember it. What pops up in my mind is one of these:
Here’s a better list:
22. Your doctor would lecture you about junk food while smoking a cigarette in your face.
23. You didn’t know who was calling you until you actually picked up the phone.
24. You know the anticipation of waiting for a polaroid picture to develop.
There are loads of better lists.
Now, think about a 25-year-old creative putting together an ad campaign targeting Baby Boomers.
From the vaults:
15 March 2010
Hire Baby Boomer Creatives
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