There are hundreds of lists of things only Baby Boomers will remember. I stumble upon a new one every month or so.
The latest one from Good Housekeeping:
28 Things Only Baby Boomers Will Remember
Usually, some Baby Boomer puts these lists together. This time, no. So there are anachronisms and cognitive dissonances every which way - telephones, gas stations, cars from the 1930s and 1940s, and so on. For example, the picture above is captioned:
Whether it was The Beatles or the Beach Boys, people born in the '50s definitely remember buying their first vinyl record and listening to it over and over again.
Hmmm. That’s not quite the way I remember it. What pops up in my mind is one of these:
Here’s a better list:
37 Things Every Baby Boomer Will Remember
22. Your doctor would lecture you about junk food while smoking a cigarette in your face.
23. You didn’t know who was calling you until you actually picked up the phone.
24. You know the anticipation of waiting for a polaroid picture to develop.
There are loads of better lists.
Now, think about a 25-year-old creative putting together an ad campaign targeting Baby Boomers.
From the vaults:
15 March 2010
Hire Baby Boomer Creatives
Truth is, you can analyze marketing fodder all day and night, read countless books about marketing to Baby Boomers, attend advertising and marketing conventions around the world, and soak up everything all the experts have to say. Much of what is out there is valuable and useful … But if you plan on implementing a creative strategy and turn it over to a different generation of advertising professionals — you'll forfeit the natural sensibilities required to generate vital campaigns.