08 August 2018

TV Spots I Remember

My previous post:

28 or 52 or 103 Things Only Baby Boomers Remember 

While banging it out I began thinking about commercials that have stuck with me through the years. They’re not necessarily the best or most famous – simply ones I loved, knocked me out.

Although the advertising revolution was well under way by 1965, I remember first seeing this commercial (I’m fourteen) and just going batty. I had no idea what I was watching. No commercial before had ever started and continued non-stop as a montage. Every image was memorable. Montages of any sort weren’t really used much on television – in commercials or programs:



Volkswagen Ads. There were so many. A great mini-doc:

"Remember Those Great Volkswagen Ads?" from Dial M Films on Vimeo.

The VW spot I went nutty over was for the Bus/Station Wagon. I swear I remember it being a minute long. An old couple are walking down a residential city street, looking for an address. They find it, walk up a few flights of stairs, then ...


Stone-faced absurdity. I’d never seen anything like it in a commercial. The actress playing the mother makes it all work.

There is no ‘greatest commercial ever’ – except, of course, The Volkswagen Snow-Plow commercial.

My favorite greatest commercial ever:

Simple message: FedEx=Fast.