26 November 2013

GrandBoomers Redux

Since it’s that time of year again, with Black Friday and Cyber Monday and just going out shopping any ol’ time and/or flopping on the couch with your tablet looking at tablets to buy loved ones – let’s look at some old news wrapped up as new:

The Old (so old that once you get there the links may have withered):

05 November 2006
Grand-scale Grandparents
Baby Boomers are all over their grandchildren - and Millennials in general…

"Boomers think their grandkids are too programmed, and they're looking to stir things up."

13 February 2007
… As with just about everything, Baby Boomers are redefining what grandparents are supposed to be – and do. Such troublemakers…

10 February 2011
Green GrandBoomers in Toyland
A few of these Green toy companies might get the smarts – and market their products directly to Baby Boomer grandparents.

The New:

Why You Should Be Targeting Grandparents This Holiday Season
… They have the money and the desire to splurge on things they truly want and are redefining what it means to grow older.

Culled from my book © 2005/2007:


It will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology marketing. There’s a simple reason for this. We have the money to buy this stuff. Experts say we’ll continue to have the money for at least the next twenty years. Write us off at your own peril.

Boomers are slyly redefining what it means to be the ages they are. Included in this new definition are some youthful attitudes - but the real change is that instead of winding down, many are winding up.

Imitation is the highest form of flattery, or everything old is new again.  Take your pick.