14 October 2009

The Pros and Cons of Windows 7 for … Baby Boomers

I’m not a Microsoft basher.  Every so often I might rip into one of their ill-advised PR ploys or marketing campaigns.  Yes, I’ve seen this and really don’t know what to make of it:

Then there’s this:

'Family Guy' creator and Microsoft team up for Win 7 promotion

Not being a fully-fledged geek (or even a flimsy-fledged one), I have no major complaints with Vista or Office 2007

And PowerPoint 2010 looks like it might be fun.

So yours truly has been sniffing around, researching Windows 7

imageOne redesign pointed out by Michael Gartenberg made my middle-aged eyes shiver:

Opinion: The pros and cons of Windows 7 for business
computerworldoperating Gratuitous UI changes
I love the Win 7 UI, but I have a lot of experience invested in the old Windows ways of doing things, and some of the changes just seem gratuitous and make no sense to me. Also annoying are on-screen UI targets that you have to hit with your cursor but that are so tiny they make you think that Microsoft is hiring a lot of young workers who have great eyesight and/or high-resolution monitors. And using Touch and fingers to navigate is somewhat of an exercise in frustration.

If true, if this UI can’t be fiddled with, I’m not upgrading.

imageWhat if everybody over fifty who walks into a store and plays with the Windows 7 UI finds it ‘an exercise in frustration’?  What if millions and millions of people over fifty purchase the upgrade sight unseen, and can’t quite get a mouse-grip on the ‘tiny’ targets?

Even if you can bump up the graphics/fonts on the interface, why would the ‘default’ setting completely ignore the largest consumer demo for this product?

Time for my ol’ tattered book cover again …

image“It will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology marketing. There’s a simple reason for this. We have the money to buy this stuff. Experts say we’ll continue to have the money for at least the next twenty years. Write us off at your own peril.

Wouldn’t it be nice (and profitable) if software designers  helped alleviate (and not aggravate) a big issue with Baby Boomers

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