09 October 2009

Marketing to Baby Boomers Conference: Asia

As I’ve said in a previous post:

50+ marketing is exploding worldwide.
That’s a cliché-ridden statement I’ve been wanting to use for years.  Finally I can. 

imageKim Walker of Silver Group Asia is spearheading a November 2009 conference in Singapore, organized by Pacific Conferences:

Marketing to Baby Boomers Conference
imageThis 2-day conference on “Marketing to Baby Boomers” will equip you with the marketing techniques and strategies to effectively reach out to Baby Boomers today.

Pacific Conferences has lined up an impressive array of partners and sponsors:

Download the PDF.

I don’t know why I’m so surprised by all this.  After all, a few years ago I contributed to a book stuffed with huge chunks about the Asian 50+ Market:

image It is with great pleasure to inform you that our book The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change has finally been published by Springer this week. You will receive your author copy from Springer soon. I am attaching the book flyer (PDF) for your reference. Please feel free to use it to spread the word and promote the book.

image And recently I was approached by a company interested in a day-long presentation and workshop focusing on advertising and marketing to Baby Boomers. I won’t tell you what country it’s in, but what a surprise.

A worldwide phenomenon.  Sometimes I think the U.S. needs to catch up.

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