50+ marketing is exploding worldwide.
That’s a cliché-ridden statement I’ve been wanting to use for years. Finally I can.
Observations, insights and innovations that connect with the 50+ market.
We INFORM with unique research, data and insights … We ADVISE on strategy and increase understanding through training and speeches …We help CONNECT to the market through relevant and targeted programs and media
Read an interview with Kim Walker on Brent Green’s blog – then download Kim’s keynote "The Rise of the Silver Surfers" presented to the iMedia Brand Summit in Kota Kinabalu, E Malaysia.
On Editing and Writing
Dedicated to clarity, one sentence at a time
Perhaps it’s irrational, but I am tired of people telling me to attain a state of consciousness the means to which only they can provide.
(Great resource, Kit – and that appraisal is coming from a Bloviating Pleonast.)
Martin Diano of The Baby Boomer [Knowledge Center] is collecting experts for his Boomer Authority project:
A Question and Answer Resource for the Baby Boomer Generation - Gain access to a community of professionals and organizations for free timely advice!
My friends in The Netherlands, Martijn de Haas and Arjan in't Veld, are involved in a new agency – and a new web site/blog. Martijn told me that there might be English language versions soon. Until then, enjoy the pictures.
And Vince Vassolo, gerontologist/ad man and self-proclaimed Head Boomer, is blogging:
Baby Boomer Marketing Blog
Boomers are bright, opinionated and socially connected, so they’ll decide what your brand means rather than having you or some trendsetter define it for them.