25 March 2008

You'll Make Even More Money

Scott Rains scrawled this on my ‘wall’ at Facebook:
I just wrote to a list on disability rights something that reminds me of our conversations:

Our campaign for social inclusion is like the waves sculpting the shoreline and a ship moving forward under their power. The barriers left for us to wear down - forty years after first stirring up the waters with the modern Disability Rights Movement - are rocky, resistant, and dangerous to navigate. That is why we have enlisted the captains of industry and alerted them that the remaining threats to our passage to freedom threaten to sink their own ships as well. When they see people with disabilities as risks of lawsuits over the barriers threatening us they confuse the messenger with the message. Businesses who create, or delay in removing, those barriers will be run aground against them by the tsunami of Baby Boomers who will be the greatest business opportunity of a generation - the same generation whose impatience with injustice launched the Disability Rights Movement.
And a few other movements as well.

Scott understands that this isn’t all altruistic stuff. It’s simply good business. Even if you're in your fifties, sixties, seventies, or beyond - and with no disabilities - it's nice not to have to go through too much hell when you're out and about.

Repeating: Say to the powers-that-be, “Retrofit your restaurants, hotels, stores, and any place where people need to physically negotiate, and you’ll be prepared to do business with ‘the tsunami of Baby Boomers’ willing to spend their trillions of dollars around the world. You'll make even more money.”

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