New Edition Creeping Into Libraries

I receive emails regularly from college students and professors. Thanks to The Advertising Educational Foundation selecting my book as a Classroom Resource – it has ended up as just that. The original edition (2005) is in hundreds of college and university libraries worldwide. Here’s a partial list.

Now the updated, revised edition is creeping into libraries. At the moment, copies can be found here:

Penn State - University Park, PA
DePaul University - Chicago, IL
Kent State University - Kent, OH
University of Illinois - Chicago, IL
Menlo College - Atherton, CA
Regis University - Denver, CO
Texas A&M University - College Station,TX
Fashion Institute of Tech Library - New York, NY
University of Alberta - Edmonton, Canada
Northern Illinois University - Dekalb, IL
College of Dupage Library - Glen Ellyn, IL
Eastern Illinois University - Charleston, IL
Ferris State University - Big Rapids, MI
Governors State University - University Park, IL
Bellevue Community College - Bellevue, WA
Miami University Libraries - Oxford, OH
Wright State University - Dayton, OH
Morehead State University - Morehead, KY
RIT Library - Rochester, NY
University of N Carolina - Greensboro, NC
Quinnipiac University - Hamden, CT
Broward Community College - Ft Lauderdale, FL
California Polytechnic State University - San Luis Obispo, CA

When students or teachers ask me if they should buy my book, I tell them, "Why don't you go to your library and request it. They'll probably order it for you." Most business and educational book authors don’t make a living from royalties – so we’re more interested in people reading our books than simply selling copies. Excuse the convoluted conceit involved here – but admittedly I get a big kick out of the fact that twenty or thirty students are taking turns, pouring over the same copy.