It's a bit off-topic. Let's call it a 'focus group' - that way I can get away with blogging it.
My friend Susan Silver got in some great ones on The Today Show today: Love At Any Age (If that arrow in the video below doesn't work.)
Here's something about Susan. Why she's not writing sitcoms anymore, why ad agencies aren't banging on her door to create spots targeting women in their fifties, sixties ...
Beginning in 2003, my business blog for Creative Services, Copywriting, Consulting, and Speaking. You'll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic.
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