While I rail about the cheesy pandering and cheapening of 60s music in commercials, I don't think it's always ineffective and off-putting. Sometimes it works. I already blogged about the age-neutral marketing philosophy of Marks & Spencer - but the other day I stumbled upon a few other spots from the campaign - and love them. Music from all generations, all time periods:
I've yet to see a campaign as fun, tongue-in-cheek, classy, and age-neutral on our side of the pond. Just stuff that doesn't quite make the grade.