Also interviewed was Todd Harff of Creative Results - a colleague and leading expert on marketing adult communities.
The article should be available online for a few weeks. All in all, it's a good one:
Immersion experience sheds light on seniorsI'll stand by my quotes - although a few were slight misquotes and taken a bit out of context.
Market researcher Bob Fell, 43, wanted to know what it's like to live in a retirement community, so he spent August at Garden Spot Village in Lancaster County. The ground-level research is part of his company's efforts to become a national leader on how to market to people 55 and older.
This will be my last post for two or three weeks. I'm off to Europe for a speaking and consulting tour. If you email or call don't expect a response until early October.
When I return to the ether, no doubt there will be stories to tell …