"The time is long overdue to rethink Baby Boomers …" stated Kevin Havelock, President, Unilever U.S. "With their focus on health and well-being, they want to continue maintaining the vitality they now enjoy. As Boomers age, retailers who'll know how to help them stay vibrant and connected to what they care for most in life will be the winners."Unilever has the right ad agency - at least for one of their products/campaigns. But how deep will the agency go to fulfill this client's demands and strategy?
Does Unilever use other agencies? How deep will they go?