12 December 2006

Selling to Seniors, Circus, The Book, and Me

I've been writing. Pundit stuff. Now it's over for awhile (I hope). Some people find it hard to believe - but I'd rather be writing more copy and less pontification pieces.

Although I do enjoy it. And it seems to be worthwhile. I receive loads of complimentary email and phone calls. And very high-paying and very (because I'm a nice guy) low-paying consulting gigs. And I get to see my name misspelled in newspapers and magazines, usually attached to garbled quotes. I feel like a politician sometimes - misquoted and taken out of context.

The Pundit Stuff:

I critiqued three print ads (Geico, Fox Hills Senior Living, Pacificare) for the Selling To Seniors Monthly Report. These are always fun to do. My contributions are slated for the January 2007 issue.

Millennium's Circus will carry a second piece of mine in their 3rd issue. Again, always fun to do. I like being published internationally, having my work translated into other languages …

Okay, that's a big lie. The translations are from homespun English to English English: words like neighborhood ending up as neighbourhood. It amuses me.

And I've sent my publisher, Paramount Books,the final draft of the 2nd Edition of Advertising to Baby Boomers. Included will be four updated chapters, four new chapters, and a slim Forward and beefy Afterward that brings everything up to date. I think they'll be issuing it in paperback (I'm fighting for that, so it'll be less expensive). Should be out in February 2007.

Like Ringo, I got blisters on my fingers.

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