The conference is directed towards marketers, service providers and those who need to understand the unique psychology, perceptions, needs, issues and behaviors of this now 60+ population.Visit the Beyond The Boomers Conference Web Site. (Lots more to come over there - you're getting a sneak preview.)
Presenters will include such national speakers as luncheon presenter, Dr. Ajit Kambil (Global Director, Deloitte Research, Deloitte, LLP), keynoter, Maryellen Molyneaux (President, The Natural Marketing Institute) Michael Gratz, (Director, AARP Market Intelligence Group), Chuck Nyren (author of business best-seller, ADVERTISING TO BABY BOOMERS), Vicki Thomas (author of BANKING ON THE MATURE MARKET), Don Montuori (Editor, Packaged Facts) and Sharon Ray Alt (Principal of Boomer Groups)...
WHEN: Friday, October 20, 2006 8:00 AM - 5:00 PMI'm wrapping up the morning session. That's the perfect slot for me because I can just keep blabbing and flashing PP slides—and at noon everybody will get up and leave for lunch and I won't have to answer any difficult or embarrassing questions.
WHERE: Chicago Hilton and Towers, Chicago, IL
I'll post about sponsorship opportunities soon. So far, some of the sponsors are GRAND Magazine, The Natural Marketing Institute, Packaged Facts, a division of MarketResearch.com, Paramount Market Publishing, Inc. and SELLING TO SENIORS: The Monthly Report on the 50+ Market.