24 October 2005

Top Trade Magazine Orders 100 Copies of Advertising to Baby Boomers

One of the top weekly advertising trade magazines has purchased 100 copies of Advertising to Baby Boomers to offer as premiums for new subscriptions and renewals. Yes, my publishers told me which one—but I'm not sure if it's appropriate to name names (yet). If you read the trades you'll find out soon enough. The magazine may order more copies if the promotion is a success.

Paramount Market Publishing is also looking into foreign rights. The book is being talked about and lugged around in England, Australia, and Canada.

October 30th addendum: The word is out. It's ADWEEK. My thanks to all involved at Adweek and VNU Business Publications USA.

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