Dick Stroud's new book The 50-Plus Market is getting rousing reviews. No doubt Kogan Page is thrilled:"A thoughtful, well-researched and thorough exploration of the 50 plus market. Every marketer should read this book." — John Pickett, Head of Market & Media Research, SagaIt was an honor for me to make a small contribution between the covers.
Word is out that in December The 50-Plus Market will be available on this side of the pond.
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