Even without yours truly joining their huffing and puffing ranks, there are a lot of Geezer Jocks. Millions. And a magazine for them:
Our mission is to cover the new and active way of growing old in America. No longer are people settling for shuffleboard. Or mall walking. Or deep knee bends. They are running track, playing baseball - yes, hardball! - and even surfing well into their 60s and beyond. In print and online, GeezerJock celebrates the regenerative power of sports, activity and competition.Certainly GeezerJock is something media planners and buyers should be running after. It's a perfect target market for just about any product or service.
Related: An inspirational documentary not about penguins.
Update Dec 22, '05: Read this piece about GeezerJock by Lisa Granatstein in MEDIAWEEK.