Lots of news services are writing about Baby Boomers & Housing & Retirement. This makes for good copy, but not new copy.
New Senior Housing Raises Concerns Supply Will Outpace Demand From Baby Boomers
By Liam Pleven
… But it is difficult to predict what type of living arrangements they will seek out as they age, and when they may need senior housing, particularly given longer lifespans and changing attitudes about such types of housing.
Selling Universal Design/Aging In Place ©2005/2007 (PDF):
… My NAHB presentation had a large section dedicated to the problem‘ of aging in place. It‘s a problem, of course, for AACs. How do you convince Baby Boomers to consider your offerings – whether your community is across the country or across town?
The first slide in the Aging in Place section was titled Let’s talk about your competition. I tossed up logos from Del Webb, Robson, Meritage, and a few others – along with one of a real estate salesman outside a house with a for sale sign. I shook my head. “These are not your competitors,” I said, “This is.”
I guess they’re still nodding.
Also from the WSJ:
Boomers Are The First Tech-Savvy Retirees -- And Have The Home Renovations To Prove It
by Buck Wargo
… Newest retirees want state-of-the-art technologies in homes and home offices for consulting work.
Good piece. My takes over the years…
Pull-quote from the cover of Advertising to Baby Boomers, first edition published in early 2005:
“It will be the Baby Boomers who will be the first to pick and choose, to ignore or be seduced by leading-edge technology marketing. There’s a simple reason for this. We have the money to buy this stuff. Experts say we’ll continue to have the money for at least the next twenty years. Write us off at your own peril.”
A collection of posts about aging in place, with lots o’ links:
Just for fun:
Virginia Ironside: You're Old, I'm Old... Get Used to It!
You could blanket Yasgur's Farm with books about 60 being the new 40; 60 being the new 60, or 60 simply being 60.