In response to a New York Times piece in September, I tossed up a post with (much too) long excerpts from my book (first published in 2005):
Late Bloomer Boomers
The Late Bloomer Boomer Movement is going full blast, and there’s no stopping it. The magic equation: Thirty-odd years of experience plus not feeling old and being relatively healthy plus knowing you have another quarter-century of productivity in you equals . . .
Well, we’ll see. Some pundits are predicting that Late Bloomer Boomers may leave a bigger imprint on society than the “early bloomer” Boomers who were at the top of their games twenty-five to thirty-five years ago.
Now Philip Moeller of U.S. News & World Report is contemplating some of these same issues:
Can Boomers Lead an Elder Revolution?
… But what if, instead, an aging world turned out to be a good thing? Is this even possible? Well, nearly 80 million baby boomers are here to say that they've had a great run so far and they expect, no, they demand, that it will continue.
… Roszak, a college teacher and author of 15 books who is now in his late 70s, has issued another rallying cry to this generation with The Making of an Elder Culture, published earlier this year. In it, he argues that the baby boomers are hardly finished making their mark on the world. "Boomers, who will usher us into senior dominance, are the best educated, most socially conscientious, most politically savvy older generation the world has ever seen," he says. "I believe that generation will want to do good things with the power that history has unexpectedly thrust upon it in its senior years. What boomers left undone in their youth, they will return to take up in their maturity."
Requisite cliché:
Okay! Sounds like a plan.
Mark Tungate, I find out after our brief rendezvous at Bayard Presse in Paris, after returning home and reading his book, after jumping on the web and scurrying around, after emailing a few friends in France and England, is a heavyweight in the ad world. He's written a bunch of books, loads of articles for advertising and general interest magazines, has a TV talk show. He puts together the text for an 'everybody in the industry has to pour over it every year' annual overview of European advertising …
Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market.
With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the façades of the world’s most sophisticated businesses to show the reader how they function.
IMI Conferences organizes Guru Events, Market Specific Conferences and Up-To-Date Panels … on topics that are of interest to the world and to Turkey. Its most fundamental target is to inform the business circles in Turkey of Global developments and trends.
