05 November 2009

Tungate in Paris. Tungate in Istanbul.

A few years ago I met Mark Tungate:

ADLAND by Mark Tungate

image Mark Tungate, I find out after our brief rendezvous at Bayard Presse in Paris, after returning home and reading his book, after jumping on the web and scurrying around, after emailing a few friends in France and England, is a heavyweight in the ad world. He's written a bunch of books, loads of articles for advertising and general interest magazines, has a TV talk show. He puts together the text for an 'everybody in the industry has to pour over it every year' annual overview of European advertising …

Since then Mark has written two more books:

Branded Male: Marketing to Men
image Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market.

Luxury World
image With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the façades of the world’s most sophisticated businesses to show the reader how they function.

In December, Mark is taking his road show to Istanbul:


The event is produced by IMI Conferences:

image IMI Conferences organizes Guru Events, Market Specific Conferences and Up-To-Date Panels … on topics that are of interest to the world and to Turkey. Its most fundamental target is to inform the business circles in Turkey of Global developments and trends.

While probably not quite arriving in the style Oprah did recently, no doubt Mr. Tungate will leave Turkey with almost as many new fans.

02 November 2009

Television: It’s still a passive activity

From The New York Times:

DVR, Once TV’s Mortal Foe, Helps Ratings
Published: November 1, 2009

old-TV In what may seem a media business version of the Stockholm syndrome, television network executives have fallen in love with a former tormentor: the digital video recorder … more people seem content to sit through the commercials than networks once thought.

image … The most basic reason, according to Brad Adgate*, the senior vice president for research at Horizon Media, a media buying firm, is that the behavior that has underpinned television since its invention still persists to a larger degree than expected.

“It’s still a passive activity,” he said.

I’ve yakked and yakked about passive and active activities and advertising.  A few years ago it was about magazines (and television):

Positioning Magazines for Baby Boomers
image At some point you have to climb out of your frenetic digital nest and concentrate on one thing. It might be reading a book, watching a TV show or movie, listening to music, looking out the window.

Or immersing yourself in a magazine.

This isn’t ‘down time’ (that would be sleeping), but nourishing your psyche by absorbing and not actively being involved …


* It was 2005 when I first pulled a quote from Brad Adgate:

Over 50 and Out of Favor: by Meg James, LA Times

Another one:

Where’s the TV for us?

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01 November 2009

NABBW Teleseminar: The Path from Job Loss to Re-Employment

image The National Association of Baby Boomer Women is sponsoring a teleseminar this month with friend and colleague Dr. Carol Orsborn, along with Amy Hoster - someone I don’t know but it sounds like we all should:

Baby Boomers: The Path from Job Loss to Re-Employment
Date: 11/17/2009
Time: 3:00 PM EST

image Listen in as Boomer expert, veteran marketing executive, and author of The Year I Saved My (downsized) Soul: A Boomer Woman's Search for Meaning…and a Job, Carol Orsborn, Ph.D, discusses the top five things one should do immediately after a job loss or the looming fear of one, and as she explains why attitude has so much to do with successfully becoming employed again. Orsborn, who has appeared on Oprah and The Today Show, and in the pages of People Magazine, Wall Street Journal and The New York Times, understands firsthand what Boomer Women face when caught up in a downsizing, and is ready and willing to share all …

imageOn the call will also be Amy Hoster … who's been involved in the recruiting industry since 1999. Amy promises to give our callers specific tools they need for re-employment; like how to make sure you've got the right kind of resume, the all-important interview; what to say and what not to say, and also how job fairs can benefit you.

image Dotsie Bregel founded NABBW
I remember hearing from Dotsie when NABBW was simply an idea and a web page.  Now it’s all over the place.

Watch a ton of videos about The National Association of Baby Boomer Women.

Sign up for the Teleseminar.

30 October 2009

Can Boomers Lead an Elder Revolution?

In response to a New York Times piece in September, I tossed up a post with (much too) long excerpts from my book (first published in 2005):

Late Bloomer Boomers
advbbcover The Late Bloomer Boomer Movement is going full blast, and there’s no stopping it. The magic equation: Thirty-odd years of experience plus not feeling old and being relatively healthy plus knowing you have another quarter-century of productivity in you equals . . .

Well, we’ll see. Some pundits are predicting that Late Bloomer Boomers may leave a bigger imprint on society than the “early bloomer” Boomers who were at the top of their games twenty-five to thirty-five years ago.

Now Philip Moeller of U.S. News & World Report is contemplating some of these same issues:

Can Boomers Lead an Elder Revolution?
image … But what if, instead, an aging world turned out to be a good thing? Is this even possible? Well, nearly 80 million baby boomers are here to say that they've had a great run so far and they expect, no, they demand, that it will continue.

image … Roszak, a college teacher and author of 15 books who is now in his late 70s, has issued another rallying cry to this generation with The Making of an Elder Culture, published earlier this year. In it, he argues that the baby boomers are hardly finished making their mark on the world. "Boomers, who will usher us into senior dominance, are the best educated, most socially conscientious, most politically savvy older generation the world has ever seen," he says. "I believe that generation will want to do good things with the power that history has unexpectedly thrust upon it in its senior years. What boomers left undone in their youth, they will return to take up in their maturity."

Requisite cliché:

Okay! Sounds like a plan.

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29 October 2009

The Joy of Book and Author Promotion Circa 2009

image From: Brent Green
To: Chuck Nyren
Subject: The funny part is it's eerily accurate...

The joy of book and author promotion circa 2009:

Subject: Our Marketing Plan
by Ellis Weiner
image Let me introduce myself. My name is Gineen Klein, and I’ve been brought on as an intern to replace the promotion department here at Propensity Books … I’ve attached a list of celebrities we think would be great to blurb your book, so find out their numbers and call them up … We’d like to see you on morning talk shows like the “Today” show and “The View,” so please get yourself booked on them and keep us “in the loop.”

From: Chuck Nyren
To: Brent Green
Subject: RE: The funny part is it's eerily accurate...

That’s great. I’m spray-feeding it on Hoster Broaster.


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